Fashion and … Living room of the world
The literal translation of the English term “fashion” is fashion, and has been fully included in the Italian dictionary for many years, perhaps a few years in advance in the Salotto del Mondo . There is also another meaning which means “trend”, that is, trends inherent in fashion and aesthetics, when an item of clothing creates true lovers or when an object is captivating.
Broadening the range of meaning, it is said that a dress is “fashion” when it is beautiful and original, but also when it is a detail of home furnishings, a bicycle or a pair of sunglasses. Any object can be fashion. After all, it is the very definition of fashion that is versatile and indicates collective behaviors with changing criteria.
Fashion also concerns fashion shows, the textile industry, artisan productions up to design. It also applies to the jewelry, leather goods, eco-sustainable fashion industry.
Although in the common imagination fashion is synonymous with frivolity, the fashion sector is one of the most solid and concrete: it represents one of the most important industries in the world, especially in Italy, where there is an ancient and deep-rooted artisan tradition.
In part and not only in this, Capri fully enters. Both because the island is the bearer of trends, from Capri sandals and rope shoes, to t-shirts with horizontal stripes, to shorts below the knee to accessories of all kinds that bear a sign, a symbol linked to the island.
But it is not just fashion that Capri fully matches the term fashion: it is the island itself that is “beauty”, “trend”, “fashion”, “aesthetics”, “love for”. Capri is world knowledge, synonymous with “extra luxury”, wealth, frivolity and extravagance, idleness and fun, concepts that cannot don’t be trendy.
The island, in its entirety, has become such a “brand” over the years that it has gradually been the subject of marketing of all kinds, from tourism to food, from clothing to accessories, up to that of social nights. . It combines an almost psychological concept, an annexation of meaning that invades the minds of those who have lived or known the island with all its characteristics. In Capri there is all the essence of “fashionable” living, from being out of the world and at the same time full protagonist, in step with the times in every aspect of life.
And so Capri, the Living Room of the World , has made its own concept of fashion , which is no longer identified in a single element we mentioned earlier; it is not just fashion, and not even a photo, a corner of nature or a typical object, a drink, a song or a flower; fashion Capri has become a real “lifestyle”, unique and inimitable that can be lived, spent and made your own only if you live the island in its entirety and without prejudice.
